This didn't start as a business, it started as a feeling. A deep, unshakeable desire to remind women of their power, their beauty, and their worth even on days they forget it themselves. I've been through moments of doubt, of not feeling "enough", of losing myself to other people's expectations. That is why I built this brand, not just for style, but for the soul. Every piece I share, every drop I curate, is about more than fashion it's about helping women reclaim their confidence and feel unstoppable in their own skin. This is for the women who do it all, carry it all, and still show up looking fierce. This is for you. Real, raw, radiant and never needing permission to shine.

Bradley Jacobi

Founder/CEO